朗威品牌以电动剃须刀和小家电为主导产品，品牌名深含男性刚毅的气质，象征着朗威品牌始终所追求的勇于创新、敬业、执着、精益求精的产品制造态度以及完美、亲和、诚信的服务精神，同时，朗威又是一个含有创业拼搏意味的词汇，英文中的“RUNWE”是英文“我们一起向前”的含义，预示着我们与消费者一同进步，共同分享的理念，也暗含了我们与广大合作伙伴“同创未来”的愿景。
多年来，伴随着朗威品牌的不断创新，朗威在消费市场上积累的较高的人气，
其品牌内涵也不断发展，总体上体现了朗威品牌大气、稳重、严谨、执着的品牌内质，在朗威多品类发展的阶段，更是延伸出了“创新品质、无限可能”的意义，使朗威在多品类小家电经营的路上更加从容不迫。
Runwe brand of the electric shaver is dominant,brand meaning manly,and representative Runwe brand regards craft brother as friends regards customers as god strives for development in competition takes “non-stop technical innovation excelsior production zealous and thoughtful customer service” as the principle of enterprise opens up new ways.At the Runwe development ways,we insist on”Innovation quality of infinite possibility” meaning, ensure Runwe will be the category of small household electrical appliances business more take it leisurely and unoppressively Road.
